Re-establish Business Unit
Producer & dealer for corporate fashion, guest supplies & marketing textiles
Initial situation:
- neglected and down business
- business unit about to terminate
Scope & responsibilities:
- rebuilding customer relationship and trust
- marketing activities
- product quality improvements and assurance
- review and rework of pricing strategy, cost-optimization, mitigation of currency exchange effects, production in China
- team development & growth
- development and implementation of a custom CRM system
Final status:
- profitable business unit within 5 months
- winning the biggest single PO for that company (over 1M €) so far from a 5-star hotel chain
- business unit prepared for potential carve-out
- well-established team and processes